Children+Health+and+Consumer+Culture

Children who are engulfed in media and consumer culture, are believed to draw themselves away from ordinary life. They become so vulnerable to instant gratification, if they don’t like what is on a certain channel they switch it to another show or they plug in a video game. -Ian Burke – Consumer Culture Leads to Problems



Is it fair for advertisers to target children as consumers? Does the government have a stake in advertising to children?

In a capitalist and democratic society, where profit is so highly valued and advertising to children is lucrative, we face serious challenges, particularly given that the US government seems to avoid interfering.

Perhaps exposing these matters and letting the public understand them, would inspire more consumers (and other stakeholders) to claim responsibility. -Nuala Cabral – Advertising to Children: Does Fairness Matter

Children are being exposed to brands and advertisements from a younger age as they gain access to different media technologies. This not only affects the child and their social interactions, but also affects parents and the family unit. -Jacob Leschinsky – Children and Their Involvement in Consumer Culture